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Local Citations


Regular price $500.00
Tax included.

If you're a salon owner with a physical address, it's extremely important that you claim all of your local citations.

Local directory citations are the bread and butter of local search engine optimization. At Mastering's P.o.P, we make sure you are in the BEST directories for your specialty. This is not just a standard list of directories. Every single campaign is different and we leverage 3 strategies for determining which directories to submit to for that particular client.

  • Strategy 1: Ego directories – The most popular, traffic dense, authority directories.
  • Strategy 2: Competitor directories – We take your specific keywords and find out what citations are important not only in your industry but your specific SERPs.
  • Strategy 3: Competitor review directories – We scrape competitor review directories to find Google trusted directories.

We claim all the most important directories where possible, and provide detailed instructions for all others that should be verified by the client (some require a phone call for verification or other methods).  $500 is a ONE TIME cost!